Insurance marketing is basically just the marketing of insurance products. Marketing of this sort is an important tool when it comes to the business of insurance. The marketing of insurance readily happens in the life insurance department as well as the non-life insurance department. What type of advertising and marketing is most suitable for your insurance business? This is not a one size fits all... 

By Karin Price Mueller Managing your company’s cash flow is a tough task when you’re not sure your clients will pay what they owe. Rather than take a chance, consider credit insurance. Credit insurance policies cover your accounts receivables, insuring your business in the case of non-payment. You tell the insurance company which accounts you want to cover, and you’d pay a monthly premium... 

The first step to marketing life insurance is to decide who you are going to marketing to. What does your target market want? keep that in mind as well delve into this article on marketing life insurance… Lets consider why people buy life insurance. Most people buy life insurance because they know that either their family will be totally devastated from the loss of one or both income earners,... 

Life Insurance Marketing is one of the most strenuous jobs for those who are involved in the insurance marketing.. It is because of the ever lasting conflict between the insurance companies which want to profit the most and the insured person who wants to get as much compensation as possible from the insurance company. Commissions for the Life Insurance companies are very high and they seldom make... 

Marketing health insurance is one of the most difficult jobs in insurance marketing. This is because of the perpetual conflict between the insurance companies which want to make a profit and the insured person who wants to get as much compensation as possible from the insurance company. Commissions for the health companies are very low and they seldom make profits from health insurance. Marketing Health... 

By Kent Holtorf, M.D., How to implement health care reform that cuts costs and improves care. While most Americans favor health care reform, the majority are against proposed plans expanding the government’s role in providing health care. The public is not only skeptical of the promise of improved access and delivery, it is also suspicious about claims of cost reduction through the elimination... 

By Sharon Carney With insurance costs ranging from 20 to 30 percent of the price of doing business, unscrupulous businessowners will sometimes take drastic measures to avoid paying the true premium on their business insurance policies. Premium fraud occurs when someone intentionally conceals or misrepresents information when obtaining insurance coverage. To prove fraud, it must be determined that...